ARGOS

SIMPLE VALUE

Argos’ Simple Value range covers all kinds of basics, from toasters to toilets seats. There are over 140 lines, starting at 99p. All are good-quality, but with few bells and whistles. Our challenge was to communicate the simple, no-nonsense nature of the products in fun, no-nonsense way. Working closely with The Partners and the Argos team, we distilled each product down to a fun 3–5 word ‘story’ printed front and centre of the box.